Posted:
April 2, 2008
A non-partisan alliance launched a major campaign on
March 31 to build a movement to solve the climate crisis.
The Alliance for Climate Protection’s “We” campaign plans
to combine advertising, online organizing, and partnerships with grassroots
organizations to further inform the American public on the climate crisis and motivate
them to demand solutions.
“We can solve the climate crisis, but it will require a
major shift in public opinion and engagement,” said former Vice President and
Alliance Chairman Al Gore. “The technologies exist, but our elected leaders don’t
yet have the political will to take the bold actions required. When politicians
hear the American people calling loud and clear for change, they’ll listen.”
Alliance Board Member and former Republican Congressman Chairman of the House Science Committee Sherwood Boehlert highlighted the non-partisan nature of the effort. “The We campaign is a way to overcome the partisanship that has plagued efforts to confront the immensely important issue of climate change for too long. It doesn’t matter who you are -- Republican, Democrat or Independent -- the We campaign will enable individuals, some of whom have never considered the effects of climate change, to make a positive impact.”
The Alliance’s three year, commercial-scale campaign will
fund an online mobilization supported by nationwide television, print, radio
and online advertising all geared towards engaging 10 million supporters to
drive policy change. The Alliance claims it has already enlisted more than one
million activists towards that goal.
The We campaign’s first television ad, titled “Anthem,”
highlights the historic nature of the challenge and the need for a society-wide
commitment to finding comprehensive solutions. The ad draws a dramatic parallel
between the collective spirit of American leadership that helped us win the
Second World War, overcome segregation and put a man on the moon to the spirit
needed today to solve the climate crisis. The ad will run nationally on network
and cable channels, including placements on shows such as American Idol, House
and Law & Order.
The campaign’s website is www.wecansolveit.org